Walt Disney’s 1957 Corporate Theory

Sixty years on, Walt Disney’s strategy is still completely relevant and continues to ooze success. This infographic highlights the “big picture thinking” (no puns intended) and planning that goes into every endeavour.

As Diana Budds highlighted in her article at fastcodesign.com:

When Disney makes a movie today, the company thinks beyond the motion picture to how the story can be leveraged into merchandise, experiences, and spin-offs. It’s not just a film: it’s a theme park ride, a chapter in a larger saga, an action figure, a musical on ice…

Similarly, when you are defining your strategy and analysing an opportunity, you should leave no stone un-turned.

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